Main objectives: The project seeks to outline key issues in localising AT from both a language/cultural and technical perspective. The associated website is available to support AT developers considering a move into Arabic or other languages to ensure that a range of issues are considered to create more effective localised products, and hence to help build emergent markets.
Relevance to ENTELIS: The framework offers an holistic approach to the creation of technologies to meet the needs of users living in different settings and with a different language. It is a valuable resource to guide development of AT in emerging markets
New knowledge/experience provided: The approach outlined offers increased clarification on the issues related to culture and language in new markets. It is important to understand these in developing solutions that will then have successful uptake.